Sunday, December 15, 2013

A Break from Writer's Block

I chose this week, for my final blog for this course, to review the article, "Goofing Off While the Muse Recharges" that was posted in the New York Times. My selection process was nothing grandeur, I chose the article due to the fact that it was written by Richard Ford, a man who shares my last name. But as I found myself reading, I became entrenched in his description of the writing process.And even more so, I agreed and empathized with his observations. 

I write a lot. Not just because I am a first year graduate school student (which by the way has caused me to evaluate just how up to par my creative writing skills really are), but rather because I am asked to. I do not hold a regular 9-5 job like most people. I hold a job to make ends meet, taking on projects to get a paycheck in order to support myself. An assignment may last a week to three years. There is fear in that, but there is also flexibility. If you have not guessed it by now, I am a freelance writer. And not just one particular kind! I write simply as a content writer- blogs for businesses to e-mail responses. I write as a way to market a service or a product, trying to come up with catchy phrases to get peoples attention. And sometimes, once in a while, somebody contacts me for the mega job- ghostwriting. That is the one I am most proud of, but also the one that takes the most time, and the most out of me. 

Robert Ford writes that writers need to take a break. Because after days or weeks of writing, we just get stuck and we start to stare at our computer screens. How many times must I reread the introduction I have written for a book in order to get something new in my head? And then there are the writers, the ones whose whole life is based upon the published written word who get worked up with so much anxiety that all they think about is writing, and because they are so busy thinking about how they are not writing, they cannot write at all! 

This is when you need to put the pen to the pad, not in the pen point kind of way, but rather lay the pen down on the pen and say, "Enough!". This is the moment, perhaps in the middle of a huge project, when the writer needs an oasis, something as simple as a few days, or weeks of watching TV, baking, walking around the city, to catching up with old friends. It takes ones mind off the "not writing" dilemma and it puts the focus on something else. 

And something amazing happens when one goes on their writing strike, their sabbatical to the slavery of the written word. They start to think of words, again, they sound articulate enough to put on paper. After this short break, the writer can now once again focus on the subject at hand, and suddenly their mind is open to all these new scenarios or facts to include in their beloved piece. 

I couldn't agree more with Robert Ford's observation that, "If you're a writer, you can stop anywhere, any time, and no one will care or ever know. Plus, the results might be better if you do". I think breaks are crucial, as they should be for any 9-5 worker who needs the lunch break during the middle of their shift to be productive for the second half. It's not different for a writer, except for the fact that because it is a lonely job, no one may ever notice just how long your sabbatical turns out to be. 

But needing a break, getting writer's block, and then freaking out over the fact that idea's are just not pouring out of the heavens should not dissuade someone from writing. Because writing has its great points, too. I think recognizing what makes writing so great, no matter what the subject, makes one realize that putting pen to paper is really there calling. Because once someone has had their break, once they are back at full force, writers can be unstoppable. It may not seem thrilling, but to those of us who love words and how they flow on the pages we write, there is a reward...and it doesn't come from any advance from a publisher. Knowing that you love writing, recognizing you're meant for it, is to know, "what seems hard about writing may not be what you think. For me what are testing are the requirements of writing that make a sustained and repeated acquaintance with the world an absolute necessity; that is, that I be convinced that nothing in the world outside the book is as interesting as what I'm doing inside the book that day". 

Writers need breaks to recharge their creativity, and once they have that flowing through their fingers- there really is no force that can stop them.


Sunday, November 24, 2013

Multimedia Tools

For the image enhancement of the press release, I first tried to use voice thread and just put my own words into a picture. I cannot figure out how to imbed it, however, and it only gives me a link.

My second choice then, was something that seemed a bit easier. I used Pixlr to create this picture:
My idea for this was simple...to write a motto about making sure the new outlet for news is "the first thing you read for the day!". This was much simpler to me, and I was able to get the picture on this page, rather than just provide a link.

I chose this route because I am big on pictures, adding something simple to ads, or to websites, or blogs. I think video's are a great idea, but because last week's assignment was just on a press release, I felt a video would be for down the road, for instance the actual site we were announcing. Since our press release was focused on releasing a new media outlet, I felt that as a starting company, we (my pretend company) did not have any video's to post.

I believe any type of eye catching image enhances any sort of post, especially one that is mainly with words. Because my press release focused on a news blog site, with contribution by readers and neighborhood watchdogs, I felt any image with a simple picture of written resources would go well with the message I was trying to get across in the press release. Easy, simple, but full of information.

*If anyone happens to know how I would add the one I made through voice thread, I'd love to figure that out!

Sunday, November 17, 2013

Best Blog Practices

I tend to try and stay away from read too many blogs. If they are at all political, I stay away completely, or I will get nothing done! But, I do read daily blogs on different topics that I believe will make a mark on my day. I have a friend who blogs, she started as an atheist blogger, and now is a devoted Roman Catholic writing about all of her experiences in a world that could use a little more religion. I read a blog from a mentor of mine, who writes on news stories, but twists them into a psychological perspective. Blogs, to me, are nothing more than a persons opinion, but sometimes, every once in a while, I come across a critical analysis of a situation through a blogger, and I immediately hooked.

I chose to review a blog by author and speaker, Therese Borchard. I began reading a column of hers back when I was in high school. Not for the topic of her column, but rather the way she wrote. She was funny. She was honest. And as a teenager, that is all I wanted in the writers I read.

Therese works full-time, she is a wife and mother to two children, and she lives in my great state of Maryland. I search every morning for a blog post, as I find them to be knowledgeable, reader friendly, and have a real purpose in what the reader is supposed to take away from that day's post. Therese, despite the many roles she plays in life, writes blogs on mental illness. She writes them for people who have a mental illness, who knows and loves someone that does, or for anyone who has ever been touched by any type of condition. She is compassionate, and above all a real hero in the mental health community. My first job out of college was working in the mental health arena, and I folded after a few short months. It is a long road to walk with someone on, or a lonely place to be if someone suffers from any type of diagnosis. But Therese writes to inform and to inspire, and her words do not tread lightly with me.

After analyzing her blogs this week, I believe she practices the rules behind being a good blogger. In the Daily Blog Post site, Borchard follows the twelve steps in being a blogger.

1) Therese has a blog to write about: the latest in mental health, medicines, her own personal struggles, etc.
2) Her blog does have a name- her former one was called Beyond Blue and now she just titles her personal blog Therese J. Borchard
3) She has a professional theme, on her own personal site, as well as her writings having been posted on other top mental health sites like PsychCentral.com or on news sites like The Huffington Post.
4) She has always had a logo.
5) She has a reliable web host- currently it is WordPress.
6) She has plugins all over her site
7) She has Google Analytics
8) Therese has often mentioned in her blogs that she develops future topics and writes them down after receiving e-mails from readers.
9) There are social media widgets and buttons linking readers to her Facebook page, LinkedIn, and Twitter feed.
10) Posts are relevant for search engines to catch on to.
11) She posts three times a week, sometimes more- and she has a full-time career!
12) She has a system for new ideas, besides from readers, she takes stories from the news, or from her own life and develops it into a blog topic.

Therese Borchard blogs touch people, and make them feel less alone in their struggles. But aside from that, she is an incredible writer, not just of blogs, but of books as well. Aside from taking life advice from this dynamic woman, I would take writing advice from her anytime.

References:
Chelidonis, I. (2011, September 05). 12 steps to launch a successful blog. Retrieved from http://www.dailyblogtips.com/steps-to-successful-blog/ 

http://thereseborchardblogdotcom.files.wordpress.com/2013/03/borchard-pic.png


Monday, November 11, 2013

Sample Press Release

Ford's Reform
A place for bantering, brave bloggers to report the news
Annapolis, MD, Nov. 11, 2013/Ford's Reform/- Calling all bloggers! Calling all news followers! Calling first responders, eyewitnesses, and the nosy neighbors! Calling those who pledge to follow a lead based on facts and evidence, who strive to tell not a tale, but the truth! Ford's Reform wants YOU! A new new blogging site will report breaking news by those who believe blogging should be unbiased and ethical. Ford's Reform is calling the most experienced journalist to inexperienced interceptors of the news. Ford's reform aims to reform news reporting.
As Thomas Jefferson once said, "The man who reads nothing at all is better educated than the man who reads nothing but newspapers". Ford's Reform is seeking any interested party to submit their credentials for a possible slot as a news reporter for our new blogging site. The founder and Editor-in-Chief, Becky Ford declares,"Socially, we are in a time where news should be the most easily access, but we are deficient in how that news details, or spins a story". Ford hopes that the news blogging website will be posts not just by professional journalists, but by citizens contributing to the news they experience. "The professional journalists can report on alliances with other nations, political pit stops, to the struggling economy, but no one knows the local news like the people who live it everyday," Ford explains. The news blogging site, set to launch next month, wants to make the news real to readers, and reform the unethical traditions of past journalistic routines.
There are many problems in the world of journalism today, but two of the biggest obstacles is what Ford's Reform hopes to change. First, Ford's Reform realizes the potential in new technologies, and believes the news should be available to anyone. The new site understands that, "information is in greater supply, knowledge becomes harder to create, because we have to sift through more data to arrive at it" (Kovach and Rosensteil, 2010, p.176). With a news blogging site, Ford's Reform will put an end to the constant babble that readers have to trudge their way through, and post reliable and informative stories. The second major change in the way the news is reported is involving the community in news engagement (Kovach and Rosensteil, 2010). With bloggers being local citizens, and not just professional reporters, the news will be written so that readers can take more ownership of the information they receive. And with that information accurately reported, the reader can then become not only more involved in the news world, but more involved in all aspects of the world. Ford says, "It's not just the news we're changing, we're changing how people live their lives".
About Ford's Reform
For the next month, Ford's Reform will be soliciting local talent and giving their words a platform for a local, and even national audience. The news site will also be marketing their new newsroom site by holding an Ethical Communications Rally on Saturday, November 16, 2013 at 1pm in front of the state house in downtown Annapolis. All citizens, potential bloggers, and future readers are invited to attend to spread their hope for a more ethically friendly and citizen engaging news site. The rally, in preparation of the site launch hopes to get local citizens and activists excited about reforming the news. 
  Editor's Note: The rally on Saturday has a rain date set for Saturday, November 23, 2013 in the event of inclement weather. Parking will be available, with shuttle access to the State House, at the Navy Stadium on Rowe Blvd.
Contact:
Becky Ford, Owner and Editor-in-Chief
Ford's Reform
Phone: 410-555-1776
bford@fordsreform.com
www.FordsReform.com

Sunday, November 3, 2013

A Social Media Society

As someone growing up in the computer-aged generation (though, I remember the early years without the Internet, and I was not a school kid with a cell phone), I am critical of all types of social media. I think many of them make us look better than we are, post lies and create gossip, to just unravel the whole value of a classic face-to-face conversation. Life is faster with these emerging technologies, and we all are "connected"  to those we know and love, and even to strangers. In my critical analysis, I am almost skeptical of the good in social media, and fear that the more tools developed, the more we will live our lives behind a computer screen. 
But my analysis can be taken as a two-sided approach, or even as hypocritical. Just as easily as I am to shake my head at a pre-schooler playing Candy Crush, or feeling that the White House having a Twitter account takes away the prestige and public service view of political office- I also am a user of social media. I use it to stay in the loop of things, even if I hate status updates and "check-ins" (if you check in when your out of the country, don't be surprised when someone robs your house- you posted it!) and I also use it predominately in my line of work. In fact, I do not know if I would be able to pursue the traditional graduate school setting if it were not for the technology of online classes, I value the flexibility of typing papers in the middle of the night, or reading during a break at work. 

For the most part, I would say I am pretty educated when it comes to the tools of social media. For personal use, I do log on to Facebook, and I have become obsessed with pinning recipes from Pinterest, though I highly doubt I will ever actually make a rack of lamb. For work, I have to log on to social media sites for clients. Sometimes, I monitor a company's Facebook or LinkedIn profile. Some days I have to come up with a clever pitch for Twitter, or I pin products to share on Pinterest. Social media, whether I like it today, but despise it tomorrow, is constantly in my routine. 

However, I chose two tools that I have not yet utilized, professionally or personally. The first one I decided to use was Widgets. I have heard about them, but never actually sat down to figure out how to use one. I used the application Snacktools and what I found was truly amazing! On the website of Snacktools, one can make banners for their company, make flipping books from their pictures, or create polls for their profiles on Facebook or Twitter. I found that this could be very helpful to me, professionally, especially when I do marketing work for clients. It is an easy to use site to make things, for example a poll asking if people believe Social Media helps or hinders society. 

The second site I chose to use, that I was not familiar with was a social networking site called, PatientsLikeMe. I got extremely interested in this one! Everyone goes online to diagnose themselves with something, and half the time they end up with ads for certain supplements, or programs with a regiment to end something like restless leg syndrome. Or, even worse, they end diagnosing themselves with Malaria or the bubonic plague. But this is an online site full of information and support, where people can go find others with a similar diagnosis, or just articles about foods to avoid during chemotherapy treatments. I have a nephew with ADHD, and there are so many forums for parents like my sister to share their story. My Mom is a Breast Cancer survivor, and she can activate a profile to share her journey through operations and various procedures in her battle against the Big C. Or, for myself, I suffer from Major Clinical Depression and I can connect with others who share similar worries and fears about how their illness holds them back. Professionally, this is a great marketing tool for companies that I work for that are in the medical community and our advertising a product. They can connect with their target audience and get their product advertised in a productive and less expensive way. 

I believe both of these can profoundly change the way people work and market things, to even how they handle certain situations on life's path. But, if I had to pick one or the other that I felt could reach a wider audience, or could make a better impact, I would have to go with the site that tugged at my heart strings more than they tapped into my neurotransmitters. While, I was really enjoying myself with learning about Widgets, and using Snacktools to come up with ways to use this application at work, my heart was more touched by the stories on PatientsLikeMe. I view social media critically, maybe it is because I was a Sociology major who learned that everyone eventually adapts to their culture, fits in with latest fads. Maybe I am critical of it because I spent a two year period working with one of the most smartest people, and a best-selling author, locating research and articles on what exactly social media was doing to us emotionally. Or, maybe I am critical of it because I've read one too many political status update commentaries where people brought up politics when they know the Golden Rule of never bringing politics or religion into a conversation. I got tired of hearing that someone had to clean the bathroom that day, or loathed going grocery shopping. And maybe I got tired of only seeing the positive pictures of people's lives, or having to put on that persona, when in reality that "friend" or "connection" just got let go from a job, or a loved one just got a bad diagnosis. I just got tired of the fake in social reality. 

But, I connected with this particular social media site because all masks were off. No, here, "all the world is NOT a stage". Disagreeing with Shakespeare, I would say that no one on this site is putting on a show, their posting pictures of weddings not because they want everyone to notice the cake design, but rather the groom's father, who beat his odds against brain cancer. On this site, people post real things about raising a child with a developmental disability, being disabled from a work injury, to finding out what it means to hear the proclamation, "I'm sorry, but you have MS". This site could have more of an outreach because it displays the truth. And in my opinion, on both the days I despise social media, or are ecstatic over a new networking connection, going to an informational site where people post the truth is better than any site that can display or network false images of ourselves.



Sunday, October 13, 2013

Cited Sources and Credibility

There is a lot going on in the world today. No matter which news station you turn on, to which paper you may read, devastation is happening, celebrities are breaking up, or getting hitched, and technology is always changing- the latest being Apple's possible "phablet".

An article from Huffington Post discusses one of the major news stories for the past 2 weeks, the Government Shutdown. You will hear about it everywhere you look, not just in the news, but on blogs, social media sites, and standing in line at the grocery store. But one of the things about the shutdown, though perhaps a desperate time for someone living paycheck to paycheck, is the back pay people receive when the government finally reopens. At least, most employees for Uncle Sam believe that they will be given their back pay. From NASA workers to the US Department of Health, many are counting on a big check when they return to their post, desks, or cubicle. 

But Thursday's Huffington Post article alerts readers, particular government employees, that some won't be running so quickly to the bank when work starts up, again (Wilkey, 2013). In an article titled, "15,000 Workers Won't Get Back Pay After Shutdown," the online newspaper warns, "Non-government workers connected to national parks are but a slice of the workforce affected by the government shutdown. It's unclear how many private-sector employees may be out of work" (Wilkey, 2013). Workers of the National Park system, as well as non-governmental employees who run businesses, such as restaurants, on national park land, are only receiving the shut-off and will not get governmental pay backs when the Capital Hill catastrophe is over.  

The Huffington Post linked their story to four sources. Of the five sources, only one of them was from another news corporation discussion the same story, ABC News, which was linked twice. The other sources were links to an NPR article on the federal government approving pay backs,  a link to The Cliff House which is a restaurant mentioned in the article that has had to shut its doors, and a Washington Post article date October 8th, citing no decision has been made in regard to government contractors. 

While the government shutdown has all sorts of stories leaking on all corners of the Internet, this Huffington Post article has validity. It fits the criteria for being an accurate news story. It fits the criteria of the author having a background in news media, with a link to her own personal biography and the author is linked to the online newspaper. While their are no peer reviews for the author, her post is not biased, but rather a piece on national park contractors and not getting paid. The article is current, coming from this week, and the Huffington Post is constantly updating their site. The links provided are also recent news stories, from the government approving pay backs to the government workers, but not including contractors with the government. Except for the link directing a reader to the restaurant mentioned, all links are from other credible sources, following the same criteria (Montecino, 1998). 

Sources:

Wilkey, R. (2013, October 10). 15,000 workers won't get back pay after shutdown. Retrieved from http://www.huffingtonpost.com/2013/10/10/shutdown-back-pay_n_4081483.html?ir=Small Business 

Montecino, V. (1998, August). Criteria to evaluate the credibility of www resources . Retrieved from http://mason.gmu.edu/~montecin/web-eval-sites.htm

Sunday, October 6, 2013

Social Media: Know-It-All


I regularly log on to Facebook, more than any other social media site. At first, I thought, most of these posts have to be real because they are written by real people. Even though some are meaningless, for instance someone posts about getting a contract on a house they are trying to sell to someone sharing a passive-aggressive post about "Look in the mirror before judging others!!". The second post was definitely directed at someone, and they must have wanted their target to read their status. 

But, lots of talk this week have been about the government shutdown. While it is all over the news, some of the stories, especially when someone wants to be the first to post about the man setting himself on fire on the National Mall, tend to stretch the truth. Of course, if I were just reading status updates, I would not get an accurate portrayal of the turmoil we are in, no matter if it is better, or worse. 

However, I did learn something about the advertisements on my Facebook feed. In between every six or so updates on a profile, there is an option to "Like" a page. The advertisement leads the reader to a website, or an article, maybe for a product, a new show, or a website. The one I clicked on was for a Vitamin. It led me to a page with an article written my someone from Women's Health and how taking this specific vitamin changed their life. It was full of information, great results from an experiment, and an urging to buy the product, and what company to do so from. 

Embarrassingly enough, I actually ordered the vitamins. I believed what I was reading. But a few days into it, I looked up the real site for Women's Health, I poked around and did research to see if Dr. Oz really endorsed it, or if 9 out of 10 women experienced the same results. I was fooled! The link and the author, though having the same heading for Women's Health was not affiliated at all. The research I did proved that no such endorsements were made, and I found nothing on any such result findings. I simply "Googled" the information, found news articles (real, credible sources) and was taught a valuable lesson. Facebook was putting advertisers on there, targeting me, to simply make a few bucks, and for whatever company that actually was to get some social media marketing.

Social media sites are not reliable for accurate information. They can be updated in a flash, that a post can be put out there before the real story is even finished. Or, links to certain advertising companies can be making false claims, and it is no big deal because all they care about is the exposure. 

I am sure that sometimes Facebook and other social media sites do have credible information. Mostly though, I think that information is credible when it is a user talking about his or herself. But even then, a virtual persona may be just that, and hold no credibility at all. Unless you're there, or you know the source, or person is credible in what they post- a status update is nothing more than an attempted way to boost your status. 



Thursday, September 26, 2013

Social Media Suspicions

As a freelance researcher, I spent the past year and a half researching the dangers of social media. Each new book I read, or journal article I stumbled across would cause me to quiver. I was not born into the age of social media (Thank God!), but by the time I was in my late years of middle school, I was avoiding homework and studying by "chatting" with my friends on AOL instant messenger. At that time, this seemed to be the coolest thing, and little did I know that a whole new world of communication was about to open up.

I do not hate new media, I understand its good points. As one of thirty grandchildren, Facebook helps all of us keep up with one another, who just got engaged, who just graduated, or who is having a baby. But, nothing bothers me more than the people who constantly post, "I got a new toothbrush!" to "Headed on vacation next week, won't be back until Sunday". And then they wonder why someone broke into their home (true story, happened to our neighbors).

As a news junkie, I love that the news is updated almost every two minutes. I could live off of Google's news page. But on the flip side, what is so wrong with not being boggled down with the happenings of the world until we get off to sit and watch Brian Williams go through the days top headlines?

While I log on to Facebook to get caught up for the day, or I pin all these recipes on Pinterest that may never get made, I do have my problems with how new media is shaping our lives. Facebook says that it has an age minimum, yet how many kids have their own profile? I know my nieces and nephews, all under thirteen have one. I worry about YouTube and how anyone can post anything they capture on their phone. And I even worry about the way we get our news, not everything we read on the Internet is accurate, and some people do not use the right source.

For each positive quality- being able to stay in touch, reconnect with old friends, to an easy way to shoot someone a message, there are just as many downfalls. There are teenagers who do not realize once a photo is posted, its out in the virtual world forever. People are more inclined to speak rude comments from behind a screen name than they ever would directly to someone. And yes, while I do have a kindle myself, and books take minutes to download, the art of waiting for its arrival and flipping through the pages is not something that can be replaced.

So, yes, I complain, but I use all the various types of media. But I do so with caution. It's easy to simply send an e-mail, but it hinders on the ability and the need for personal, face-to-face connection. New media, in its proper use can enhance the world, but the addictive draw to it can change us all into impersonal zombies.